Case Study

Scaling Marketing impact: How Mergen IT Transformed VisionMark's Marketing Agency with Workday Professional Services Automation

Industry

Length of cooperation

Project Team

Technologies

Problem Statement

VisionMark grappled with disjointed project data and a lack of real-time insights into resource availability. This led to resourcing conflicts, missed deadlines, and decreased client satisfaction. The absence of a centralized platform affected team collaboration and creativity, hindering the agency's ability to deliver impactful marketing campaigns. They needed a modern PSA system to streamline project execution, enhance resource allocation, and improve client deliverables.

Solution

Mergen IT collaborated closely with VisionMark's project management and creative teams to implement Workday PSA, a comprehensive platform for project planning, resource management, and collaboration. The system enabled streamlined project workflows, real-time resource allocation, and project progress tracking. Workday's resource allocation tools helped the agency identify resource availability and allocate the right talent to each project.

Results

The implementation of Workday PSA brought remarkable changes to VisionMark's marketing operations. With improved project visibility and resource planning, the agency experienced reduced resourcing conflicts and improved project timelines. Teams collaborated seamlessly, resulting in more impactful marketing campaigns and higher client satisfaction.

Workday's centralized platform facilitated knowledge sharing and enhanced team productivity. With real-time resource allocation, VisionMark optimized resource utilization, leading to reduced overhead costs and improved project profitability. The agency witnessed enhanced creativity and innovation among teams, further strengthening their reputation in the industry.

Conclusion

Mergen IT's expertise in implementing Workday Professional Services Automation elevated VisionMark's marketing agency's project execution and team collaboration. With streamlined project workflows, optimized resource allocation, and enhanced creativity, the agency achieved higher efficiency, client satisfaction, and business growth.

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